Oliver Skrabl
Executive Board (COO)
Oliver Skrabl
"Are you interested in connecting your products to PORTER? I look forward to hearing from you!"
produkthersteller digitalisierung imobilien

PORTER Manufacturers – the turbo for your brand in the real estate network

Digitize your interior finishing products and become part of the PORTER manufacturer database for virtual real-time material selection of real estate projects.

Click here for the sales turbo
Tablet Anwendung Immobilien

Virtual, but already within reach ...

The selection of products for the interior finishing of a planned real estate project is often abstract and difficult to imagine for the end customer. Bring your interior finishing products to life up close and authentic in PORTER – virtually, in real size and superb 3D render quality. All this as soon as in the early planning phase!

How does it work? You digitize your products through 3D data preparation and become part of the PORTER manufacturer database for virtual real estate material selection. In this way, you secure access to the decision-makers of real estate projects and benefit from a significantly simpler, more efficient and faster material selection process. The result: a new, lucrative, digital sales channel for your company.

Market your products faster and easier

The virtual material selection of real estate projects in PORTER is based on real, connected product databases of leading brand-name manufacturers. Currently of interior finishing products such as flooring, doors, wall paneling and bathroom fixtures. In PORTER, these are virtually experienced, viewed, changed and calculated with transparent prices in real time. The final material selection protocol in the form of an Excel file is sent directly to you as an order.

This not only ensures an intense, emotional involvement with your products, but also significantly simpler and more efficient processes during all material selection phases.

material konfiguration boden

Configure interior finishing products in real time

  • Bodenbemusterung Interior

    Your flooring portfolio for any layout

    Present the entire spectrum of your quality flooring products and materials to the decision-makers in real estate projects in PORTER. And it’s all experienced and configured interactively! This includes choosing materials, selecting the desired installation pattern and even exporting the priced quantity & parts lists to order from you directly. All you have to do is connect your product database to PORTER.

  • Türbemusterung Interior

    Your selection of doors for any construction project

    From interior doors to front doors or even balcony & patio doors in different materials and colors – door selection in PORTER ensures design and planning security. For new construction, renovation or reconstruction – use your door portfolio to position yourself as a reliable partner and quality manufacturer for project decision-makers.

  • Wandbemusterung Farbe

    Your wall paneling for indoor & outdoor areas

    Wall design – for both interior walls and façades – is one of the first decisions made when planning and designing real estate projects. This makes the ability to provide a visual experience early on all the more important in order to avoid making the wrong decisions. In PORTER, project decision-makers select products from your connected wall panel portfolio, making it possible to define all relevant design aspects early on, such as materials, colors and textures.

  • badbemusterung waschbecken rund

    Your bathroom fixtures for exclusive interior design

    For new construction, renovation or reconstruction: Project decision-makers plan and design bathrooms in PORTER – for an interactive experience and transparent costs. It starts with the sink and toilet areas and continues to showers, bathtubs and plumbing fixtures in a broad assortment of materials, styles and color variations. Emotional interaction with your products at fixed prices provides a one-of-a-kind brand experience and, most importantly, planning security.

innenausbau digitalisieren produkte
digitale aufbereitung

Become a digital pioneer

Position your product portfolio in PORTER to ensure a technological edge ahead of your competition. Firstly, the intelligent platform gives you a basis for digitally processing your interior finishing products – which you can also use for your own purposes. Secondly, the platform gives you access to bid opportunities for the interior finishing of new construction and renovation projects. PORTER is cloud-based, which ensures the assortment of products is always up to date for everyone involved.

"Holistic digitization instead of isolated solutions!"

Gerino Fanara is head of the XCYDE agency in North Rhine-Westphalia, based in Wuppertal. In this interview, the timber trade expert explains why the opportunities of digitization are much greater than the risks for the building material suppliers – and what he considers to be truly convincing digital solutions.

Gerino Fanara
Product Owner PORTER® Musterhaus & Sales & Business-Developer
+49 89 877 644 84
[email protected]

gerino fanara wuppertal


Mr. Fanara, looking at your profession, the timber trade: How do you perceive the "will to digitize" within the industry?

The timber trade industry is in the midst of digital transformation, and the desire for digitization is clearly noticeable here, as it is throughout the building materials trade industry. Many manufacturers have already developed digital solutions. The only problem is that these are often isolated solutions that are still not used enough by the trade. What I am missing is a holistic concept. A concept that is equally beneficial for all players and that provides universal answers to questions such as uniform article creation and data preparation or suitable interfaces to the enterprise resource planning system.

Yes, customers have long lived, thought and acted digitally. They want to be able to inquire about, order or select materials regardless of time and place. Web stores and material selection platforms are appearing and changing the construction and real estate landscape. Anyone who recognizes the signs of the times can use innovative sales channels for their products and build loyalty with existing customers or tap into new target groups. However, this also means that those who do not do so will miss the boat and make themselves and their products increasingly invisible. And that will almost certainly be more expensive than implementing digital solutions.

With PORTER, we take a holistic view of real estate material selection. We combine many of the “isolated solutions” mentioned above into a coherent whole. All relevant players – from the manufacturer to the dealer to those responsible for material selection – come together on our platform and act synchronously accordingly. This ensures maximum efficiency. Efficiency that we also successfully ensure through the targeted use of future technologies such as artificial intelligence – for example, in determining quantities and areas – or interactive real-time applications for photorealistic inspections in new and existing buildings.

Open up a new digital sales channel with PORTER!

Would you like to digitize your interior finishing products and have questions about PORTER? Let’s talk about how you can become part of the manufacturer database for virtual material selection for real estate.

All you need to do is fill out our contact form. We’ll get back to you immediately.

We appreciate your interest!

"You want to further establish your brand in the Real Estate network and bring your products to life for project decision-makers and their customers? I look forward to hearing from you!"
gerino fanara
Gerino Fanara
Product Owner PORTER® Musterhaus & Sales & Business-Developer
Office Leipheim
Albert-Einstein-Straße 1
89340 Leipheim (District Günzburg)
Office Munich
Dantestraße 27
80637 Munich
Office Wuppertal
Heckinghauser Str. 21-31
42289 Wuppertal
PORTER Help- & Supportcenter